A Comprehensive Dotcom Secrets Review
Welcome to my review of Dotcom Secrets -
DotCom Secrets is a comprehensive crash course in web marketing. It's the end result of Russell Brunson's 10+ years of building his very own multimillion-dollar companies online as well as his experience assisting hundreds of other individuals develop effective firms.
If you have actually spent any amount of time in the world of online marketing, then you have actually most likely become aware of Russell before. He's authored a few books already as well as has developed the fastest-growing non-venture-capital-backed SaaS company-- ClickFunnels.
If you intend to succeed marketing online, you ought to most definitely take a look at ClickFunnels. They make it simple to try before you purchase with a 14 day free trial.
Brunson is the real deal, and so is DotCom Secrets It has lots of real, actionable steps for building and also expanding any kind of firm online. No tricks, no fluff.
Why DotCom Secrets?
Given the abovementioned facts regarding consumer habits and also the basic direction of advertising as well as commerce, understanding as well as grasping selling in the digital space has come to be vital.
Business that want to endure, expand, and flourish currently and also into the future has to recognize exactly how to reach as well as offer to individuals over the internet.
It's that basic.
Even if the sale takes place in digital space, or at least partially in digital space, doesn't suggest you need to reassess every little thing you learn about sales and also selling. Many of the tried and true sales concepts that have actually been utilized since businesses first existed are still being made use of successfully, however they are being incorporated and also intermixed to optimal impact for the digital frontier.
From crossover sales to marketing online one-for-one, there are numerous unique tools, methods, as well as approaches specific to the on-line landscape that build on basic sales ideas.
This mix of the old and also the brand-new is at the foundation of what constitutes online marketing as we understand it today, and it is the focus of Russell Brunson's DotCom Secrets.
If you intend to achieve success online, you have to understand what these strategies are and exactly how to utilize them.
Russell Brunson really did not invent most of the approaches and methods in the book, nor does he declare to. You can locate educational products that likewise lay out much of the subjects he offers in DotCom Secrets.
None of these other products, however, present the details in such an easy-to-follow style as DotCom Secrets. In many cases they additionally don't take such a holistic method.
In DotCom Secrets, Brunson intertwines all the small details that make up a successful online business, while likewise ensuring the reader never loses sight of the big picture: exponential business development.
Not only does he break down exactly how existing businesses effectively market as well as market their items online, he provides a detailed plan for you to replicate it within your own business. It has been my experience that this is the location where several comparable guides most importantly fall short. They focus on concept and fail on actionable details.
In short, if you intend to discover just how to sell online-- be it physical items, electronic items, mentoring, or in-person solutions-- you merely NEED TO read this book.
A look inside DotCom Secrets
Section 1: Ladders and also Funnels
To start the book Russell introduces you to the idea of the value ladder. This is a visual mapping of all the products/services you can offer to your desired client, in ascending order of price.
Preferably, you want to offer people your finest, most expensive item right? However it's unlikely someone would certainly buy that from you if they didn't recognize who you were yet.
With a value ladder, you can provide something to individuals at a reduced price point, where they are more going to take out their wallets.
Then once you demonstrate the valueyou can in fact provide, you'll obtain a particular percentage of purchasers going up your ladder to acquire your more expensive, however much more value-packed products.
Russell then introduces the concept of a sales funnel. This is the online procedure you require to setup to have consumers ascend the degrees of your value ladder.
This is just a fast intro as remainder of the book enters into more information concerning the method and psychology for developing out your sales funnels.
Section 2: Your Communication Funnel
The following section is everything about communicating with your target market.
First, Russell talks about producing an Attractive Character.
This is everything about generating an on-line personality that will bring in people to you and also assist you build a following.. These are your devoted fans who will certainly be the ones to hurry out to purchase your products.
There are 4 components you need for an attractive character:
Having a backstory
The ability to speak in parables
Being able to share your character defects
Is a polarizing figure
Russell goes into detail regarding each and also shares numerous examples to aid you to understand what he implies.
The second half of the chapter explains 2 of one of the most efficient e-mail marketing approaches for keeping your list engaged.
The first is called the Soap Opera Sequence. Its objective is to help you bond your brand-new leads with your attractive character. The essential concept behind this series is to keep each e-mail open-ended and entertaining.
By doing this your subscribers will WANT to open every one of your emails.
Russell shares one of the 5 email soap opera sequences that he uses, and also he explains his thinking behind each email so you can adapt them to your very own series.
The following e-mail approach is the Daily Seinfeld Sequence. These are the emails you are required to be sending to keep your connection with your subscribers.
Since if you don't engage with your list regularly, they are going to forget about you as well as your future advertising and marketing initiatives will certainly be reduced in performance.
What makes the everyday Seinfeld emails work is that they are amusing. So each e-mail is 10% material and 90% enjoyment. Start doing this and you will certainly see your open rates, click rates, as well as conversations drastically be enhanced.
Section 3: "Funnelology"
The third section of DotCom Secrets is everything about funnel principles as well as the methods behind a successful funnel.
One of the essential points that Russell highlights here is that you should not go back to square one when producing a funnel. It's very likely that people in your target audience have actually already produced effective sales funnels. So take advantage of their experience when developing your own.
To do this, Russell highlights the 5 elements of any type of effective campaign, as well as he instructs you how to reverse engineer your rival's funnels.
Next, Russell enters into the 7 phases of a funnel.
Here's a quote from Russell that highlights why you need to recognize each phase:
" The real difference between having a 6-, seven-, or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the different points along the line"
One of my greatest takeaways in this section was the importance of setting up a pre-frame. To maximize your success, you need to properly establish your site visitor's state of mind before every step of your sales funnel.
To do this, you will certainly be required to recognize your web traffic's temperature level so you can develop the correct pre-frame bridge.
Then you need to qualify your subscribers, buyers and your VIP purchasers (the spendthrifts!).
Understanding (as well as implementing) all these steps will certainly aid you get the value possible from each subscriber, while also delivering them maximum value.
The last part of this section, Russell looks at the twenty-three building blocks of a funnel. He compares developing a funnel to having fun with a collection of lego blocks.
So developing a funnel for your business is a matter of mixing and also matching the different blocks together.
Section 4: Funnels and also Scripts
Section 4 is the actual treasure of the book. This is where Russell goes into detail concerning some of his best sales funnels.
We learn the psychology he makes use of behind each funnel and also just how they work. After that, most handy of all, he provides you with fill in the blank design templates so you can carry out each funnel for your very own organisation.
He also goes over the certain guidelines he makes use of for structuring the perfect One Time Offer (OTO). This is very important because the OTO's are where you actually make the true benefit from your funnel.
The seven funnels he goes into are the:
2 Step-- Free plus Shipping Funnel
Self Liquidating Offer Funnel
Continuity Funnel
The Perfect Webinar Funnel
Invisible Funnel Webinar
Product Launch Funnel
High Ticket, 3 Step Application Funnel
These funnels are based on Russell's own real-world experience with them.
As an example, the Two Step- Free plus shipping funnel is the precise same funnel he makes use of to offer DotCom Secrets (and ClickFunnels) himself.
It's sort of amusing. He constructed a funnel to sell ClickFunnels, using ClickFunnels.
Section 5: ClickFunnels
The last section of DotCom Secrets is basically a brief promotion for ClickFunnels. As stated previously, it's the software program for producing the kinds of sales funnels that Russell has been showing you in the book.
So ... Should I Read It?
If you have actually been interested enough to read this much, then this book is for you.
If you currently are or will certainly in the future be selling points and locating clients/customers from the internet (i.e., basically all organisations), then the response is a dedicated YES. Yes, this book is for you. If you read nothing else before you begin selling online, read this book.
Russell Brunson's insight isn't restricted to living in between the covers of DotCom Secrets either.
He also supplies web links to totally free electronic resources that assist visitors internalize and act upon the ideas presented in the book.
Packed with extremely palatable graphics, funnel plans, sales scripts, and evergreen approaches, this publication has actually become a (dog-eared) staple of the small collection of business books I continue a shelf alongside my desk.
Best of all, you can obtain a totally free copy (just pay shipping) directly from Russell Brunson at the link below. He's not going to be providing this book totally free permanently, so make sure you Clickfunnels Inner Circle claim your duplicate before they are all gone-- or before he starts charging what this book is actually worth.
It's worth keeping in mind that Brunson isn't giving away a PDF or an electronic copy of his outstanding book. It's a physical copy that you can touch as well as hold. You can write in the margins, photocopy the photos, and highlight essential passages.
The Bottom Line
The bottom line is that DotCom Secrets is incredible. It is all information and no frills. The writing style is succinct and also structured and the accompanying graphics are super understandable and also are "engineered for instant recall."
This book is a valuable tool. Advertising and also sales in digital spaces can appear so overwhelming. There are a lot of moving pieces and also variables that a book like DotCom Secrets that understands the madness in such a practical means really stands out from the crowd.
Thank you for reading my review of Dotcom Secrets. If you're interested to get a copy, click here to obtain your free copy.